"In most cases, selling a person a Homepage on the Internet amounts to not
much more than throwing a buoy into the ocean with their ad on it. The
chance of someone seeing that buoy and sending them an order are very slim.
What most people want is a beacon, not a buoy, but in order to turn a buoy
into a beacon it takes some work. You need to promote, promote, promote.
The more people you let know exactly where your buoy is and give them a
reason to go find it, the more success you'll have. Then your buoy becomes
a beacon.
What most Internet companies are selling is buoy's in the Internet ocean.
Clients who purchase these buoy's think they are getting a beacon, but
they're not. They have little chance of finding success on the Internet if
nobody lets the online world know that they are there. People won't find
you by accident, in most cases, they need to have a reason to come visit."
Beacon or Buoy?
